A brief commentary about the use of the term “holidays” in the media.

I don’t mind the phrase “Merry Christmas.” I don’t mind the phrase “Happy Holidays” either. “Happy Hanukkah” and “Joyous Kwanzaa” are good too. I get various forms of “Blessed Solstice.” Festivus. Wikipedia has a nice list.

What I find interesting is the use of the generic “holidays” with obvious Christmas imagery.

I would like to point to two Glade candle commercials.

The first is from 2008, the second from 2011.



The first one has gingerbread men, which is a fairly Christmasy tradition. The second uses the phrase “make your holidays come alive.” They never specifically say Christmas, but their visuals include things from gingerbread men, a Christmas tree, Frosty the Snowman, and even Santa Claus.

I will now point you towards Maria Bamford’s Target Christmas Sale ads.

These creep me out. There are many, many things awful about them. However, she just right out and says it.

While it’s easy to argue that “holidays” is more inclusive, it feels disingenuous to assume that using the phrase makes it okay to then have Santa Claus. I don’t think it’s wrong to have Santa, I just think it’s ridiculous to use the phrase “holidays” and Santa in the same image.